Piracy is the biggest worldwide threat to the film industry. The Internet and social media have made it easy for consumers to pirate and share movies illegally. This growing model has disrupted and destroyed traditional distribution channels such as DVDs, theatres, video stores and pay-per-view providers. It also doesn't help that many platforms and media channels do not have any digital-rights-management (DRM) in place to prevent piracy. This phenomenon has cost the industry a whopping $18.2 billion and the figure is growing daily and has left in its wake a growing number of frustrated filmmakers and distributors who are unable to monetize their films. They are therefore seeking alternative routes distribute their films. Filmmakers and distributors are aware that hard media such as DVDs and Blu Ray will become obsolete in the near future. Society itself is going digital; a phenomenon called DPT (Digital Pack Rat); consumers are digitizing everything from CD – Blu-Ray so that they can archive their media on portable hard drives or devices.

Digital distribution will increase 128% in the next few years. World movie revenue is $60 billion dollars. 66% of consumer market revenue is outside the United States. Knowing this, Eggup developed a secured Do-it-Yourself distribution platform that allows filmmakers or distributors to upload their films, thus creating an encrypted digital download player called an "Egg". This will enhance current consumer habits to reach a broader audience effectively while preventing piracy. Why stop the momentum of consumer sharing? They are able to share by instant message, linking, Skype, ftp, thumb drive, and DVDs. Thus creating an indirect sales and word of mouth advertising globally. Why not therefore, embrace a platform for filmmakers to profit from consumers sharing habit while preventing piracy? Since your film is encrypted as an "Egg", it can be safely passed from one consumer to another. Whenever a consumer shares an Egg to friends and family they are only accessible to the trailer of the movie. For them to see the full movie they would have to purchase the "Egg" since it's encrypted. If your "Egg" is in an illegal bit torrent or any other file sharing site or platform, it transforms it from a piracy tool to a marketing tool. When it's downloaded, the consumer will still have to purchase to see the full movie in the "Egg". To create multiple streams of income, the encrypted film (Egg) may be embedded into 3rd party sites and blogs to reach a broader audience effectively. This provides the filmmaker endless possibilities of marketing strategies and alliances with various consumer and niche markets.

Filmmaker Benefits of using Eggup: • 100% control of your film • Sell on multiple websites and blogs • No Set up Fees • Keep all your rights • Paid in Real Time • Country Restriction Options • Piracy Prevention Visit: www.eggup.com Consumers: • Consumers are able to share the encrypted film called the "Egg" with friends and family while supporting the localized economy and filmmakers. • Watch with no internet • Ability to watch high quality movies and connect to your plasma or LCD big screen television without losing any quality. (720p - 1080p) • No hardware needed Visit: www.goeggit.com As of Jan.17th 2011. We have developed a strategic partner QNX LTD based in Nigeria to help enable localized content to reach a globalized audience. We are also assisting with marketing and technical issues within the film industry. Therefore, we are uploading Nigerian encrypted films (Eggs), helping them to reach a global market through alternative distribution channels.